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Virtual reality (VR): removes us from our surroundings and immerses us in another
Augmented reality (AR): enhances the real world, allowing us to perform a number of functions
For years, Virtual Reality and Augmented Reality have been the elements of science fiction. Virtual environments can be built to test new products, measure customer behaviour. However, there are so many aspects in fashion where those technologies can help.
Gareth Pugh tries on his custom Oculus Rift virtual reality headpiece
Gucci’s Pre-Fall 2017 video campaign was shot by Glen Luchford, giving viewers a 360° experience on their mobile devices by moving them around, no VR headsets required
Topshop’s virtual catwalk produced by Inition, which allows people even more access than official show attendees.
Jaeger-LeCoultre released an AR app, On Your Wrist, that lets you “wear” their timepieces